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Feb 03 2010

The Tim Tebow Super Bowl Ad

Two commentaries on the pro-family Super Bowl ad expected to run Sunday featuring former University of Florida QB Tim Tebow: one written by our good friend Randy Hicks, the other authored by a self-described pro-choice feminist, both pointing out the intolerance of those who find the ad distasteful:

From Randy Hicks:

Now, in fairness, I can’t discern the deeper thoughts or motives of those who are waging this war on CBS, Pam Tebow and her son, but I suspect that the frustration they feel goes well beyond this Super Bowl ad to a much more fundamental problem: there’s just not a comparable feel-good story from the other perspective.

We are human beings, and as such we prefer stories of life to stories of death.

We are captivated by tales of loving sacrifice and of underdogs overcoming great odds to succeed.

So while none of the critics have seen the ad, they’ve done enough research to know the essence of the Tebow story harnesses those very elements of compelling storytelling.

But challenges abound for those who reside rigidly on the other side of the issue. For not only is modern technology humanizing the “mass of fetal tissue,” it’s also difficult to find warm and inspiring stories that feature “terminating pregnancies.” There may be stories about hard choices, but nothing that causes the human spirit to soar.

So they must turn the Tebow story into something it clearly is not, distorting the meaning of words and phrases — turning something that is warm and inspiring into “hate masquerading as love” — believing that if they say it long enough and loudly enough it will all be true.

But it still won’t be true. Without having seen it myself, I suspect that in the eyes of viewers, love will obviously be love and life will obviously be life. Hate won’t be anywhere to be found except in the minds and on the lips of a few “pro-choice” zealots.

There’s plenty of irony in all this, of course. It’s ironic that the most anticipated advertisement for this year’s Super Bowl isn’t something springing forth from the creative minds of brewers, employment companies or underwear manufacturers; it’s an ad produced by a ministry in Colorado that, apparently, glorifies family, life and love.

And on the Monday morning after the Super Bowl, as people gather around water coolers, in break rooms and on work sites to discuss the game and the much anticipated commercials — the good, the bad and the trashy — one of the first questions is likely to be, “What did you think of the Tebow ad?”

At some level, we will all be able to thank some ideological hecklers on the fringe for bringing it to our attention.

From the Sally Jenkins, Washington Post:

I'm pro-choice, and Tebow clearly is not. But based on what I've heard in the past week, I'll take his side against the group-think, elitism and condescension of the "National Organization of Fewer and Fewer Women All The Time." For one thing, Tebow seems smarter than they do.

Tebow's 30-second ad hasn't even run yet, but it already has provoked "The National Organization for Women Who Only Think Like Us" to reveal something important about themselves: They aren't actually "pro-choice" so much as they are pro-abortion. Pam Tebow has a genuine pro-choice story to tell. She got pregnant in 1987, post-Roe v. Wade, and while on a Christian mission in the Philippines, she contracted a tropical ailment. Doctors advised her the pregnancy could be dangerous, but she exercised her freedom of choice and now, 20-some years later, the outcome of that choice is her beauteous Heisman Trophy winner son, a chaste, proselytizing evangelical.

Pam Tebow and her son feel good enough about that choice to want to tell people about it. Only, NOW says they shouldn't be allowed to. Apparently NOW feels this commercial is an inappropriate message for America to see for 30 seconds, but women in bikinis selling beer is the right one. I would like to meet the genius at NOW who made that decision. On second thought, no, I wouldn't.

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